Kick FC

Kick FC operates through four integrated business Pillars, each addressing a key component of football development, activation and engagement. Together, these Pillars create a structured ecosystem that allows the company to deliver football experiences, operate facilities and build active football environments.

BUSINESS PILLAR 1

Kick FC Complex

BUSINESS PILLAR 2

Kick FC Services

BUSINESS PILLAR 3

International Football IP & Event Platforms

BUSINESS PILLAR 4

The Future of Football in Saudi Arabia

Core Objective

The Kick FC Complex represents the company's flagship infrastructure platform designed to support structured football activity, community participation, and fan engagement. The complex provides a dedicated environment where organized football programs, competitions, and community initiatives can operate continuously, creating a sustainable foundation for football participation and commercial activation. By combining accessible football community-focused experiences, Kick FC Complex transforms football facilities into active hubs that attract fans, support player development, and generate long-term economic value for the football ecosystem.

World-Class
Facilities Across
the Kingdom

Phase One Focus:
The Western Region
where premium sites have been secured under favorable leasing terms.

National Coverage:
Phase One locations will cover 55% of Saudi Arabia's population.

Speed to Market:
Each site can be delivered within six months enabling rapid expansion.

Kick FC Services

Football Asset Activation, Revenue Generation, and Operations

Core Objective

Kick FC develops and operates football-related assets and services with a focus on activation, visibility, and revenue generation. We help owners of sports facilities turn underutilized football infrastructure into active platforms through structured programs, events, and commercially driven operations.

Target Clients

Government entities
Municipalities
Public sports authorities
Schools with football facilities
Universities and colleges
Semi-government organizations
Private owners of football facilities
Football clubs, following the launch of the Kick FC Academy within the Kick FC Complex

Value Proposition

We go beyond facility management.
We turn football facilities into active platforms that generate revenue, increase visibility, and strengthen sporting and community impact.

SERVICE
CLUSTER

A

Football Club Operations & Management

Kick FC provides structured solutions for the operation and management of football clubs, supporting stakeholders in building, organizing and running clubs across both sporting and commercial dimensions.

Club structuring &
governance

Operational
planning &
management
frameworks

Football
operations
coordination

Supplier &
equipment
partnerships

Performance
oversight &
optimization

Recruitment across
technical and
administrative roles

Target Clients

Football club owners
Investors and investment groups
Public and semi-government entities
Private stakeholders managing football assets

SERVICE
CLUSTER

B

Football Facility Activation and Revenue Generation

What
We Do

Design public and
semi-public access
models for football
facilities

Develop weekly,
monthly, and
seasonal usage
schedules.

Introduce
structured
paid football
programs

Activate off-peak
hours and
underutilized time
slots

Develop subscription-based
participation programs

Organize recurring football
leagues and structured activities

Target Clients

Municipalities
Government-owned sports facilities
Schools and universities
Semi-government organizations
Private owners of football facilities

SERVICE
CLUSTER

C

Football Tournaments and Event Organization

What
We Do

Organize grassroots football tournaments

Deliver university football competitions

Run corporate football tournaments

Create community football festivals

Organize football events in partnership with commercial brands

Target Clients

Government entities
Universities and colleges
Corporate organizations
Community organizations

SERVICE
CLUSTER

D

Football Camps and Team Programs

What
We Do

Organize pre-season training camps

Host mid-season training camps

Arrange friendly matches and training games

Organize exhibition and entertainment matches

Manage logistics and planning for football camps

Target Clients

Football clubs
Regional clubs
National teams
University teams

SERVICE
CLUSTER

E

Corporate Football and CSR Programs

What
We Do

Organize
corporate
football
leagues

Design youth
development
programs
funded
through CSR
initiatives

Deliver
community
football
engagement
initiatives

Create
corporate
sponsored
football
platforms

Organize football events
as part of corporate
social responsibility
programs

Target Clients

Large corporations
Private sector organizations
Government institutions
Non-profit organizations

SERVICE
CLUSTER

F

Sponsorship Development and Commercial Partnerships

What
We Do

Design and structure sponsorship packages for football assets and programs

Develop sponsorship opportunities for tournaments, leagues and football programs

Secure corporate partners and brand sponsors for football initiatives and competitions

Structure naming rights opportunities for competitions and initiatives

Manage and activate sponsorship agreements and commercial partnerships

Connect brands with football platforms in ways that create value for both parties

Target Clients

Saudi Arabian Football Federation
League organizations
Football clubs
Football competitions and programs
Corporate sponsors and commercial brands

SERVICE
CLUSTER

G

Fan Engagement Programs

What
We Do

Design fan engagement initiatives

Develop membership and loyalty programs for supporters

Organize fan-focused events and activities "Fan Zones"

Build digital fan communities and supporter platforms

Develop initiatives that increase attendance and participation

Target Clients

Football clubs
Competition organizers
Sponsors and commercial partners
Football communities

SERVICE
CLUSTER

H

Women's Football Programs

What
We Do

Organize women's football tournaments

Develop football programs for girls and female athletes

Organize women focused football events and competitions

Develop sponsorship opportunities for women's football initiatives

Target Clients

Women's football clubs
Schools and universities
Sports governing bodies
Brands supporting women's sports initiatives

Electronic
Games

Future Activities (Later Phases)

Player and coach representation (subject to licensing)
Digital fan engagement platforms and football applications
Football-related esports initiatives in partnership with specialized providers

Kick FC believes that football grows through community, participation, and continuous engagement. It focuses on delivering football experiences that bring people together, create interaction, and build lasting connections with the game.

Therefore, this line aims to deliver structured fan engagement through ready-to-execute football programs and concepts, designed to create immediate impact and consistent interaction.

Quality of Life Program annual events across 13 regions in Saudi Arabia

International Football IP & Event Platforms

Football plays a central role in achieving Saudi Arabia's Quality of Life objectives, with clear national targets to increase the number, scale, and diversity of sports events delivered annually through 2030. International football events and experiences are a proven way to meet these targets while creating strong commercial and brand opportunities for partners.

We develop, own, and curate a portfolio of international football IPs and event formats designed to be delivered in the Saudi market. These platforms are built to create high-visibility football experiences that attract audiences, engage communities, and offer compelling sponsorship opportunities aligned with national sports and lifestyle objectives.

International Futsal Tournament (5 V 5 indoor football)

International futsal tournament players and football legends lineup

Legends Football Tournament

Azzurri Legends

WHY FOOTBALL IPs
WORK

Football remains one of the most powerful platforms for engagement and brand association. Well-structured football events consistently create strong visibility, emotional connection, and sustained audience attention, making them highly attractive to corporate partners and institutions.

Kick FC's football IPs are designed to sit within this proven model, offering partners access to football platforms that are visible, scalable, and commercially attractive.

VALUE FOR PARTNERS

Kick FC's international football IPs offer partners:

High-impact, event-based visibility
Strong emotional engagement with mass and youth audiences
Flexible sponsorship and naming opportunities
Alignment with national sports and Quality of Life initiatives
Platforms that are attractive, credible, and adaptable

WHO THESE PLATFORMS
ARE FOR

Government entities supporting national sports objectives
Corporate sponsors seeking premium football exposure
Brands looking to connect with large and engaged audiences
Institutions investing in sports participation and community engagement

Kick FC is built with a long-term ambition to be part of the world's biggest football moments.

From football development and national operations to international IP ownership and delivery, the company is built to grow toward participation in major global platforms such as the FIFA World Cup, AFC competitions, and other landmark international sporting events. This is not a short-term objective, but a clear direction built over time through capability, credibility, and presence.