BUSINESS PILLAR 1
Kick FC Complex
Kick FC Presentation
Football Platforms Built For Participation And Growth
Kick FC develops, activates, and operates football environments across community engagement, service delivery, and international football event platforms.
Kick FC operates through four integrated business Pillars, each addressing a
key component of football development, activation and engagement. Together, these Pillars create
a structured ecosystem that allows the company to deliver football experiences, operate
facilities and build active football environments.
BUSINESS PILLAR 2
Kick FC Services
BUSINESS PILLAR 3
International Football IP & Event Platforms
BUSINESS PILLAR 4
The Future of Football in Saudi Arabia
Core Objective
The Kick FC Complex represents the company's flagship infrastructure platform designed to support structured football activity, community participation, and fan engagement. The complex provides a dedicated environment where organized football programs, competitions, and community initiatives can operate continuously, creating a sustainable foundation for football participation and commercial activation. By combining accessible football community-focused experiences, Kick FC Complex transforms football facilities into active hubs that attract fans, support player development, and generate long-term economic value for the football ecosystem.
World-Class
Facilities Across
the Kingdom
Phase One Focus:
The Western Region
where premium sites
have been secured under favorable leasing terms.
National Coverage:
Phase One locations will cover 55% of
Saudi Arabia's population.
Speed to Market:
Each site can be delivered within six
months enabling rapid expansion.
Execution is delivered in partnership with top-tier specialists and leading sports entities
to ensure world-class quality.
Kick FC Services
Football Asset Activation, Revenue Generation, and Operations
Core Objective
Kick FC develops and operates football-related assets and services with a focus on activation, visibility, and revenue generation. We help owners of sports facilities turn underutilized football infrastructure into active platforms through structured programs, events, and commercially driven operations.
Target Clients
- Government entities
- Municipalities
- Public sports authorities
- Schools with football facilities
- Universities and colleges
- Semi-government organizations
- Private owners of football facilities
- Football clubs, following the launch of the Kick FC Academy within the Kick FC Complex
Value Proposition
- We go beyond facility management.
- We turn football facilities into active platforms that generate revenue, increase visibility, and strengthen sporting and community impact.
SERVICE
CLUSTER
CLUSTER
A
Football Club Operations & Management
Kick FC provides structured solutions for the operation and management of football clubs,
supporting stakeholders in building, organizing and running clubs across both sporting and
commercial dimensions.
Club structuring &
governance
Operational
planning &
management
frameworks
Football
operations
coordination
Supplier &
equipment
partnerships
Performance
oversight &
optimization
Recruitment across
technical and
administrative roles
Target Clients
- Football club owners
- Investors and investment groups
- Public and semi-government entities
- Private stakeholders managing football assets
SERVICE
CLUSTER
CLUSTER
B
Football Facility Activation and Revenue Generation
What
We Do
Design public and
semi-public access
models for football
facilities
Develop weekly,
monthly, and
seasonal usage
schedules.
Introduce
structured
paid football
programs
Activate off-peak
hours and
underutilized time
slots
Develop subscription-based
participation programs
Organize recurring football
leagues and structured activities
Target Clients
- Municipalities
- Government-owned sports facilities
- Schools and universities
- Semi-government organizations
- Private owners of football facilities
SERVICE
CLUSTER
CLUSTER
C
Football Tournaments and Event Organization
What
We Do
Organize grassroots football tournaments
Deliver university football competitions
Run corporate football tournaments
Create community football festivals
Organize football events in partnership with commercial brands
Target Clients
- Government entities
- Universities and colleges
- Corporate organizations
- Community organizations
SERVICE
CLUSTER
CLUSTER
D
Football Camps and Team Programs
What
We Do
Organize pre-season training camps
Host mid-season training camps
Arrange friendly matches and training games
Organize exhibition and entertainment matches
Manage logistics and planning for football camps
Target Clients
- Football clubs
- Regional clubs
- National teams
- University teams
SERVICE
CLUSTER
CLUSTER
E
Corporate Football and CSR Programs
What
We Do
Organize
corporate
football
leagues
Design youth
development
programs
funded
through CSR
initiatives
Deliver
community
football
engagement
initiatives
Create
corporate
sponsored
football
platforms
Organize football events
as part of corporate
social responsibility
programs
Target Clients
- Large corporations
- Private sector organizations
- Government institutions
- Non-profit organizations
SERVICE
CLUSTER
CLUSTER
F
Sponsorship Development and Commercial Partnerships
What
We Do
Design and structure sponsorship packages for football assets and programs
Develop sponsorship opportunities for tournaments, leagues and football programs
Secure corporate partners and brand sponsors for football initiatives and competitions
Structure naming rights opportunities for competitions and initiatives
Manage and activate sponsorship agreements and commercial partnerships
Connect brands with football platforms in ways that create value for both parties
Target Clients
- Saudi Arabian Football Federation
- League organizations
- Football clubs
- Football competitions and programs
- Corporate sponsors and commercial brands
SERVICE
CLUSTER
CLUSTER
G
Fan Engagement Programs
What
We Do
Design fan engagement initiatives
Develop membership and loyalty programs for supporters
Organize fan-focused events and activities "Fan Zones"
Build digital fan communities and supporter platforms
Develop initiatives that increase attendance and participation
Target Clients
- Football clubs
- Competition organizers
- Sponsors and commercial partners
- Football communities
SERVICE
CLUSTER
CLUSTER
H
Women's Football Programs
What
We Do
Organize women's football tournaments
Develop football programs for girls and female athletes
Organize women focused football events and competitions
Develop sponsorship opportunities for women's football initiatives
Target Clients
- Women's football clubs
- Schools and universities
- Sports governing bodies
- Brands supporting women's sports initiatives
Electronic
Games
Games
Future Activities (Later Phases)
- Player and coach representation (subject to licensing)
- Digital fan engagement platforms and football applications
- Football-related esports initiatives in partnership with specialized providers
Kick FC believes that football grows through community, participation, and continuous engagement. It focuses on delivering football experiences that bring people together, create interaction, and build lasting connections with the game.
Therefore, this line aims to deliver structured fan engagement through ready-to-execute football programs and concepts, designed to create immediate impact and consistent interaction.
International Football IP & Event Platforms
Football plays a central role in achieving Saudi Arabia's Quality of Life objectives, with clear national targets to increase the number, scale, and diversity of sports events delivered annually through 2030. International football events and experiences are a proven way to meet these targets while creating strong commercial and brand opportunities for partners.
We develop, own, and curate a portfolio of international football IPs and event formats designed to be delivered in the Saudi market. These platforms are built to create high-visibility football experiences that attract audiences, engage communities, and offer compelling sponsorship opportunities aligned with national sports and lifestyle objectives.
International Futsal Tournament (5 V 5 indoor football)
Legends Football Tournament
Azzurri Legends
WHY FOOTBALL IPs
WORK
Football remains one of the most powerful platforms for engagement and brand association. Well-structured football events consistently create strong visibility, emotional connection, and sustained audience attention, making them highly attractive to corporate partners and institutions.
Kick FC's football IPs are designed to sit within this proven model, offering partners access to football platforms that are visible, scalable, and commercially attractive.
VALUE FOR PARTNERS
Kick FC's international football IPs offer partners:
- High-impact, event-based visibility
- Strong emotional engagement with mass and youth audiences
- Flexible sponsorship and naming opportunities
- Alignment with national sports and Quality of Life initiatives
- Platforms that are attractive, credible, and adaptable
WHO THESE PLATFORMS
ARE FOR
- Government entities supporting national sports objectives
- Corporate sponsors seeking premium football exposure
- Brands looking to connect with large and engaged audiences
- Institutions investing in sports participation and community engagement
Kick FC is built with a long-term ambition to be part of the world's biggest football moments.
From football development and national operations to international IP ownership and delivery, the company is built to grow toward participation in major global platforms such as the FIFA World Cup, AFC competitions, and other landmark international sporting events. This is not a short-term objective, but a clear direction built over time through capability, credibility, and presence.
